tjeerdtraats: digital-experience*

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  1. There are phenomenal companies that have achieved outstanding results in the banking and Fintech industry. Some of them are very well known, but most are not. What makes a digital banking superstar? Working with hundreds of financial professionals worldwide, we have extracted 10 digital banking trends that characterize the approach of really successful financial businesses. All of them are closely connected to the ability to integrate user-centricity at all levels of the company.
    http://finextra.com/blogposting/18269/10-customer-experience-trends-that-will-impact-digital-banking-in-2020/
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  2. Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.
    http://forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#292960b83bf3/
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  3. To help you meet shopper expectations this holiday season (and the next!), we’ve gathered a few tips that will ensure the delivery of a winning digital customer experience as well as keep your customers coming back to you year after year. Curious what they are?
    http://mopinion.com/tips-digital-customer-experience-this-holiday-season/
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  4. The first step in determining if you have some problems with your customer experience programs is admitting you may have a problem. According to Dimension Data’s 2017 Global Customer Experience (CX) Benchmarking Report (Registration required), 71 percent of organizations cited customer experience as a competitive differentiator but only 13 percent of brands rated their CX delivery a 9 out of 10 or better.
    https://www.cmswire.com/customer-experience/8-tips-for-conducting-customer-experience-audits/
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  5. PHILADELPHIA--(BUSINESS WIRE)--Comcast Business today announced more than 2.3 million companies, including SMBs and enterprises, are elevating customer experiences with fast, reliable connectivity and next-generation solutions from Comcast Business. These technologies have helped drive digital transformation at thousands of companies, enabling them to better serve their customers and develop ongoing business relationships.
    http://businesswire.com/news/home/20191218005070/en/Comcast-Business-Helps-Millions-Companies-Reimagine-Customer/
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  6. Every industry strives to improve their customers’ experience with their products and services. Adopting a customer first strategy is therefore in many company objectives. Unfortunately it rarely goes beyond the theory in many organisations, so I decided to help out with these six suggestions.

    Hospitality is perhaps one of the most visible industries where customer satisfaction, or lack of, is quickly shared with the world. It is true that without satisfaction, customers will not return to a hotel or restaurant. And they will almost certainly share their (bad) experiences with anyone who will listen.
    http://www.customerexperienceupdate.com/?open-article-id=10519687&article-title=fundamentals-of-a-customer-first-strategy-for-every-industry&blog-domain=c3centricity.com&blog-title=c3centricity/
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  7. As we continue to understand the entire customer journey and how customers interact with brand we need to understand the importance of brand perception, the intersection with customer experience and marketing and advertising channels. This is not a new concept, but now we have the ability to take a holistic view of this ecosystem: leverage technology, marketing automation and analytics to understand, visualize and determine the overall impact to the business.
    https://which-50.com/how-brand-customer-experience-and-technology-all-tie-back-to-digital/
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  8. Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core capabilities which set DXPs apart: content, commerce and data. In its third Wave on Digital Experience Platforms in 2017 (fee required), Forrester named eight core components: content, marketing, commerce, service, analytics, customer data, personalization, and development and operations.
    https://www.cmswire.com/digital-experience/how-digital-customer-experience-software-has-changed-in-5-years/
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  9. The business of customer experience

    Think about the last great customer experience you had.
    Now, try to pull out all of the little details about that experience that made it great.

    Customer experience is a fuzzy concept. As consumers, we can quickly name multiple different companies with great customer experiences, but struggle defining exactly what components make each experience exceptional.
    https://uxplanet.org/how-to-run-a-customer-experience-design-workshop-in-your-organization-f70af760ac89/
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  10. As companies rush to understand and adopt digital channels, it is generating complexity, confusion and a growing disconnect in most customer journeys today. As organizations bring on new channels of communications for their customers – including social channels, chatbots, mobile apps, mobile sites, websites, smart device apps and more – they often struggle to bridge the communications from these channels into the back-end processes used to actually fulfill on customer requests.
    http://customerthink.com/integrating-digital-touchpoints-into-the-overall-customer-experience/
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.