Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
Here are my top 10 tips on how to better analyse feedback and use it to drive online sales...
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
Marketers are constantly introducing newer and more sophisticated Customer Experiences (CX). But, how do you ensure that all of your customer touchpoints will align with the promise of these new CX improvements?
Based on our VoC research, we have learned that the brands most successful in making their CS (Customer Service) and back-end processes align beautifully with their front end CX, are those which involve and integrate every department and every employee!
http://customerthink.com/3-tips-to-ensure-customer-service-matches-your-promised-customer-experience/
A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
https://mopinion.com/360-degree-customer-journey/
The fight for customer loyalty is fierce these days and with the ever increasing focus, many brands are taking a closer look at how they can compete to win the heart-share, mind-share, and of course, “purse-share” of their audiences. As they focus on elevating their customer experiences and finding their advantages in an ever more competitive marketplace, several businesses look to data—such as customer feedback—to help them in the battle of customer attraction, retention, and recommendation.
https://www.huffingtonpost.com/entry/4-ways-to-make-the-most-of-your-customer-experience_us_5953fdbbe4b0f078efd986ec/
If you are in business, you will eventually have an unhappy customer. The key is knowing to react. We know because we had such an experience ourself.
https://www.entrepreneur.com/article/277437/
Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right.
https://www.entrepreneur.com/article/273748/
I often describe the analogy of the ‘Three Pillars’ of effective digital customer feedback, which include collecting the right feedback online and properly analysing this data. The final stage is the one which brings all that hard work to a useful conclusion – turning insight into action.
Closing the loop is a key concept in customer experience management – essentially you are aiming for a profitable conclusion by ensuring customers and prospects ultimately buy from you and remain happy, loyal customers. Customer feedback is not only valuable for fixing online sales and service processes; it is also an ideal opportunity to convert an interested visitor into a customer.
https://mopinion.com/6-tips-for-effectively-turning-online-customer-experience-insight-into-the-right-actions/
There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind. But that's not the only way to figure out what your customers are saying about your product -- in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.
https://blog.hubspot.com/service/social-media-customer-feedback/
Heaps of companies are shifting their focus to the online Voice of the Customer. In fact, many of these companies have been asking us how our solution differs from other feedback tools on the market. A sensible question actually, considering many tools look very similar to one another on the front-end. That’s why we’ve created an overview that hones in on the major differences between Mopinion and Usabilla.
https://mopinion.com/usabilla-difference/
A new series of reports released today by Allianz Worldwide Partners USA, a leading global travel insurance provider, outlines best practices for improving customer experience and satisfaction, as well as latest trends in technology and innovation for travel protection. In the increasingly competitive and unpredictable travel market, the company illustrates how these touchpoints can serve as competitive advantages to drive higher sales through customer satisfaction and loyalty.
https://www.broadwayworld.com/bwwgeeks/article/Allianz-Worldwide-Partners-Releases-Reports-on-Customer-Experience-and-Travel-Protection-Technologies-20171208/
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