When thinking about innovation, don’t just think of technology. Consider the customer experience.
“It’s about the connection,” Nicholas Webb said during a keynote address at CU Direct’s Drive 18 Conference Thursday in Grapevine, Texas. “It’s the way we understand our customers.”
http://news.cuna.org/articles/114293-innovation-includes-the-customer-experience/
Customer experience personalization is powerful stuff. It can transform a generic customer interaction into one that will leave the customer engaged and enthused about doing business with your company again. There are two reasons that a personalized customer experience is so powerful: practicality–the empirical value to the customer of having an experience tailored to who they are and what they’re looking for–and psychology: the warm feeling that flows over a customer when they are properly recognized and catered to as an individual, rather than as part of the teeming mass of consumers.
https://www.forbes.com/sites/micahsolomon/2018/06/05/personalization-and-omnichannel-bringing-retail-customer-experience-full-circle-and-then-some/#18f7bd847f6b/
Marketers are constantly introducing newer and more sophisticated Customer Experiences (CX). But, how do you ensure that all of your customer touchpoints will align with the promise of these new CX improvements?
Based on our VoC research, we have learned that the brands most successful in making their CS (Customer Service) and back-end processes align beautifully with their front end CX, are those which involve and integrate every department and every employee!
http://customerthink.com/3-tips-to-ensure-customer-service-matches-your-promised-customer-experience/
Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
https://mopinion.com/mopinion-expands-its-presence-in-france/
American businessman Kenny Guinn once famously remarked: “There is something permanent, and extremely profound, in owning a home.” The statement has a distinct ring of truth about it. And who would know that better than Lodha Group?
https://cio.economictimes.indiatimes.com/news/case-studies/heres-how-lodha-group-is-homing-in-on-customer-experience-with-digital/64433623/
Augmented reality (AR) is offering the opportunity for marketing professionals to interact with their customers in a whole new way. It engages them and creates a completely new user experience that can enhance your product offering.
https://thenextweb.com/contributors/2018/06/01/14-ways-augmented-reality-is-affecting-the-customer-experience/
We all know that the customer is king (or queen) and it seems you agree, as any article that mentions UC and the customer experience (CX) is a popular one at UC Today.
https://www.uctoday.com/news/whats-new/our-most-popular-cx-posts/
Auriga, an expert software R&D and IT outsourcing services provider, has once again earned its place among the most innovative, responsible, and dedicated outsourcing companies in the world and enjoyed additional distinction for the sustained excellent performance it has demonstrated for over a decade.
https://nulltx.com/auriga-among-top-companies-for-innovation-and-customer-experience/
A customer experience vision and principles are powerful communication devices to inspire, unite and educate people across the business on a one-company experience that’s distinctive and delivers value.
http://customerthink.com/customer-experience-strategy-developing-a-customer-experience-vision-and-principles/
Back in April, I talked to Anthony Abbatiello, principal at Deloitte Consulting LLP, about Deloitte’s 2018 Global Human Capital Trends Report, some of the workplace trends that have emerged from their research and what they mean for leaders and entrepreneurs looking to build a business intent on delivering a great customer and employee experience.
https://www.forbes.com/sites/adrianswinscoe/2018/05/30/how-the-emerging-workforce-ecosystem-will-impact-customer-experience/#315e73a4116d/
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