Customer experience personalization is powerful stuff. It can transform a generic customer interaction into one that will leave the customer engaged and enthused about doing business with your company again. There are two reasons that a personalized customer experience is so powerful: practicalitythe empirical value to the customer of having an experience tailored to who they are and what theyre looking forand psychology: the warm feeling that flows over a customer when they are properly recognized and catered to as an individual, rather than as part of the teeming mass of consumers.
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