The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship.
http://martechseries.com/sales-marketing/marketing-clouds/marketing-teams-fail-customer-experience-efforts/
Chatbots are increasingly being used by companies to engage with their customers. In fact, it has been reported that 8 in 10 companies have already adopted them or are planning to do so by 2020. This points to fast growth in the market. In fact, 15% of consumers have interacted with a chatbot in the last 12 months, and this number will undoubtedly grow at a quick pace over the coming months.
https://www.forbes.com/sites/forbesagencycouncil/2018/06/01/when-its-time-to-consider-chatbots-as-part-of-your-customer-experience-strategy/#444cb0584d8a/
Twenty years ago, digital agencies’ goal was simple – convince brands they needed a web presence to succeed. These were the dial-up modem days. The “you’ve-got-mail” days. “Digital marketing” was a loosely sketched idea and existed only in the form of a desktop website and keynote speeches at tradeshows.
https://www.martechadvisor.com/articles/customer-experience-2/whats-next-in-the-customer-experience-cx-realm/
The globally renowned footwear and accessory seller's head of customer research shares how AI and behavioural insights are increasingly being used to drive personalisation
https://www.cmo.com.au/article/641587/what-zappos-doing-personalise-customer-experience-services/
The West seems to have a rather fascinating obsession with the individual. We write our addresses starting with a person and expand out until we get to a world view, which makes little sense when you consider that anyone functionally using that address must read to the end to even know where to start. This is a pattern we see in many things — from the way we tell stories to the way we design infrastructure and services. So naturally, it's through this lens that brands often solve customer experience challenges.
http://forbes.com/sites/forbesagencycouncil/2019/12/06/what-western-brands-can-learn-from-china-about-customer-experience/#1ac6fe5d3044/
The scandal surrounding Facebook's use of personal data has given us a glimpse into the future of marketing and customer experience management.
https://www.mycustomer.com/experience/loyalty/what-the-facebook-scandal-taught-us-about-the-future-of-customer-engagement/
As customer experience rapidly supersedes price and product to become the single most important differentiator for businesses, turning global data into meaningful insights has emerged as a critical imperative. For this, organisations must adopt a global command centre model wherein a centralised command centre serves as the hub for organisational data aggregation and processing.
https://www.itproportal.com/features/what-it-takes-to-build-a-next-gen-command-centre-and-why-you-should-do-it/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
It used to be that customer experience technology meant only CRM, or customer relationship management. The terms were almost interchangeable because the only technology used to connect with customers was basic data like names, emails, phone numbers, and addresses. However, there has been an explosion of customer technology that is changing the customer experience.
https://www.forbes.com/sites/blakemorgan/2018/05/05/what-is-customer-experience-technology/#138880182d03/
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