User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
As we start off 2018 with the focus of continuously improving customer experience work, talking about the role of the Chief Customer Officer (CCO) is a great place to start. According to an AdAge article from 2016, this position has been on the rise since the early 2000s – and as of 2014, nearly a quarter of Fortune 100 companies had a CCO (or something akin to it). Why is the CCO role so important? Because the CCO leads customer experience and is tasked with improving the business engine through customer-driven growth – they are always thinking through a customer first lens.
https://customerthink.com/take-action-against-these-4-culprits-that-hinder-customer-experience-growth/
With the help of LEGO bricks, Stefan Thomke helps business executives discover how design principles can serve as building blocks to create a great customer experience.
http://www.forbesindia.com/article/harvard-business-school/how-to-design-a-better-customer-experience/49097/1/
We are amid a customer experience revolution. Gartner predicts that by 2022, approximately 65 percent of all customer service interactions will be digital or text-based versus phone. With today’s customers being much more demanding and much less brand-loyal than they once were, companies across industries are beginning to recognize CX as a key competitive differentiator and are making sweeping changes to keep up.
https://venturebeat.com/2018/01/15/resetting-the-bar-for-customer-experience/
Stuart O’Neill, head of SAP Hybris Australia and New Zealand, explains why digital customer experience (CX) must be a company-wide mandate in order for brands to continuously improve interaction across every touchpoint.
http://www.bandt.com.au/marketing/digital-customer-experience-needs-move-beyond-marketing/
For years, many marketers have focused on adding new customers with methods like social media, content and outbound interruption. Interestingly, the cyclical marketing winds of change are bringing a revitalized focus on existing customers. At HGS ― a business process management leader in optimizing customer experiences (CX) and increasing client competitiveness ― we are predicting tighter marketing and customer service alignment in 2018.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/20/the-integration-of-marketing-and-customer-experience/#536d96591b8d/
The takeover is complete: The customer is in control and customer experience now reigns supreme over the business universe. A whirlwind of global forces has propelled us to this place. Now that we’re here, what do companies need to do to not only survive, but also thrive?
https://customerthink.com/making-customer-experience-your-marketing-and-sales-magnet/
At first glance, the headline may make you want to turn away. You’re already thinking: “I handle and treat customer complaints well and effectively. Why read another post on improving customer experience?”
You’re entitled to your assertion of course, but that doesn’t make it right. In fact, it’s more likely that your customers do not agree with you. According to Bain, 80% of companies say they deliver superior customer service, but only 8% of people think these companies deliver superior customer service. Consider some simple reasons why your customers may feel your your brand’s customer experience should improve.
https://customerthink.com/3-reasons-why-customer-experience-in-your-ecommerce-business-is-terrible/
In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’
https://mopinion.com/top-10-best-guides-digital-customer-experience-experts/
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