At first glance, the headline may make you want to turn away. Youre already thinking: I handle and treat customer complaints well and effectively. Why read another post on improving customer experience?
Youre entitled to your assertion of course, but that doesnt make it right. In fact, its more likely that your customers do not agree with you. According to Bain, 80% of companies say they deliver superior customer service, but only 8% of people think these companies deliver superior customer service. Consider some simple reasons why your customers may feel your your brands customer experience should improve.
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