Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Building a great product or solution is essential, but a company won’t go very far if it can’t provide a robust customer experience. With 73 percent of clients worldwide indicating that it’s an important factor in purchasing decisions, businesses have to ensure excellent customer experience to not only meet demand but also keep up with the competition.
Companies also need to understand that expectations and demands are high. People care about having access to instant, consistent, and contextual conversations with customer support teams across several channels. As such, it’s imperative that they’re available on channels customers already trust and enjoy.
https://www.techinasia.com/rules-modern-customer-experience-game/
The success of marketing often depends on how effectively you can tap into the emotions of your target audience. A well-designed website, good navigation, intuitive UX and easy to understand copy make things simple and give your visitors a sense of control.
This can be a strong and positive emotion, which builds trust and helps customers or leads see value from your content and see your brand in a positive light.
This article looks at the value that UX brings to your customers and your brand, and provide some great tips on how to ensure your UX gives users a greater sense of control.
https://www.marketingtechnews.net/news/2018/mar/06/emotions-key-great-ux/
The e-commerce website is a critically important part of the customer experience; for many customers, it will be the only way of interacting with the company. If the e-commerce website delivers a poor user experience (UX), visitors will click off the site or abandon the shopping cart without giving the company’s customer care team a chance to intervene.
Therefore, it is imperative for an e-commerce website to meet all UX standards. (UX standards apply to website design and can be considered a subset of CX.) These are key areas to execute properly to ensure that all customers have a positive experience on the site, whether or not they make a purchase.
https://www.ameyo.com/blog/is-your-e-commerce-website-meeting-customer-experience-cx-standards/
As user experience teams focus on developing innovative digital services that make the user experience easier and better, they must first ensure the challenges of website and application uptime and availability are under control.
The demand for constant availability of apps, sites, and services is nothing new. Digital users are only getting more demanding, and businesses that ensure their services are ‘always up’ and performing will dominate those who can’t successfully tackle performance issues.
https://customerthink.com/tackling-new-customer-experience-challenges/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the collection of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it.
https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/
The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base.
https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
Customer experience value is seldom quantified from the customer’s viewpoint. We explore it through customer journey mapping, customer advisory boards, surveys, user experience testing, and so forth. Even so, we still may not be sizing it up from their perspective.
https://www.business2community.com/customer-experience/customer-experience-value-creation-01982920/
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