The e-commerce website is a critically important part of the customer experience; for many customers, it will be the only way of interacting with the company. If the e-commerce website delivers a poor user experience (UX), visitors will click off the site or abandon the shopping cart without giving the companys customer care team a chance to intervene.
Therefore, it is imperative for an e-commerce website to meet all UX standards. (UX standards apply to website design and can be considered a subset of CX.) These are key areas to execute properly to ensure that all customers have a positive experience on the site, whether or not they make a purchase.
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