The success of marketing often depends on how effectively you can tap into the emotions of your target audience. A well-designed website, good navigation, intuitive UX and easy to understand copy make things simple and give your visitors a sense of control.
This can be a strong and positive emotion, which builds trust and helps customers or leads see value from your content and see your brand in a positive light.
This article looks at the value that UX brings to your customers and your brand, and provide some great tips on how to ensure your UX gives users a greater sense of control.
https://www.marketingtechnews.net/news/2018/mar/06/emotions-key-great-ux/
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