Building a great product or solution is essential, but a company wont go very far if it cant provide a robust customer experience. With 73 percent of clients worldwide indicating that its an important factor in purchasing decisions, businesses have to ensure excellent customer experience to not only meet demand but also keep up with the competition.
Companies also need to understand that expectations and demands are high. People care about having access to instant, consistent, and contextual conversations with customer support teams across several channels. As such, its imperative that theyre available on channels customers already trust and enjoy.
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