Customer expectations are rapidly evolving. The pace of technology innovation is relentless. How will your business need to adapt or rethink the way you deliver customer experiences to stay competitive in the year ahead?
Check out these CX predictions from our Beyond the Arc team on what we expect to see in 2018…
https://customerthink.com/cx-in-2018-top-customer-experience-predictions/
Today, digital technologies are moving into the heart of everything we do, changing the way people work, live and innovate. Naturally, consumer interactions and experiences are expected to be controlled by intonation, facial expression and body language.
Exploring the future from an early adopter user Perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report, The 10 Hot Consumer Trends for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
http://www.cxotoday.com/story/how-digital-tech-is-changing-customer-experience/
This Customer Think article outlines 20 real steps to cutting waste out of your products, services, and experiences to make sure you deliver what the customer needs to solve their pain points.
https://customerthink.com/what-are-the-customer-experience-steps-to-cut-poor-features-from-your-tech-product-to-enhance-cx-design/
Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)?
Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits.
The reality is, big data and technology have enabled brands to understand us better – often better than we understand ourselves (I sometimes joke that Google knows me better than my partner does).
https://www.hospitalitynet.org/opinion/4086016.html/
It used to be that most technology interfaces with a customer interaction point were system-specific: One type of action being served and captured by one piece of technology. However, as the customer experience technology stack has evolved, we now have single interaction points that are either driven by, or feed, multiple backend systems. We also have, as is the case with the payment terminal, interfaces being developed that combine different ways of entering responses or acknowledging actions.
https://www.cmswire.com/customer-experience/let-the-customer-experience-drive-your-technology-design/
Gartner made some interesting predictions about customer experience (CX) and the marketing technology associated with it in early 2017. The research firm suggested customer experience management would continue to top CEO, CMO and CIO agendas, calling it the “watchword of our age.” On the technology side, Gartner predicted CMO technology spending would exceed that of CIOs and that eventually, the CIO role will fall under the CMO organizationally.
https://www.cmswire.com/customer-experience/surveying-the-customer-experience-technology-landscape/
There’s a continuing focus on brands improving customer experience to lead customer-driven growth. They realize that this is an investment that will be incredibly helpful if they want to be competitive.
Here is an overview of the top 3 shared CX blogs by Customer Bliss.
http://www.customerexperienceupdate.com/2018/trends/?open-article-id=7500515&article-title=more-than-just-a-customer-experience-trend--3-top-shared-customer-bliss-blog-posts&blog-domain=customerbliss.com&blog-title=customer-bliss/
Shaun Buck states that virtually all businesses operate without considering how the process will be for their customers but rather how efficient it will be for themselves or their team. Meanwhile everyone says that their customers are a priority. So, 'when will their actions match the redirect?' and 'what changes will they make today to improve the customer experience?'
https://www.entrepreneur.com/article/305876/
CeX(Customer Experience) is the flavour of the season and beyond and will be for a long long time to come, especially in the context of a hyper cluttered, over commoditised, always on world.The world is migrating from a culture of ‘ ownership ‘ to a movement of ‘ experiences ‘. All of this is stating the obvious but then many a brand seem to overlook this with gay abandon.
https://customerthink.com/if-cexcustomer-experienceis-the-futurewhy-are-brands-missing-out/
Today’s interview is with Alicia Tillman, the new global Chief Marketing Officer (CMO) of SAP, the world’s largest provider of enterprise application software. Alicia joins me today to talk purpose and how brands can create a better customer experience by being a purpose driven brand.
This interview follows on from my recent interview – Public Enemy and getting practical with AI in the contact centre – Interview with Mikhail Naumov – and is number 245 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.
https://customerthink.com/brands-can-create-a-better-customer-experience-by-being-purpose-driven-interview-with-alicia-tillman-cmo-of-sap/
