E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
American businessman Kenny Guinn once famously remarked: “There is something permanent, and extremely profound, in owning a home.” The statement has a distinct ring of truth about it. And who would know that better than Lodha Group?
https://cio.economictimes.indiatimes.com/news/case-studies/heres-how-lodha-group-is-homing-in-on-customer-experience-with-digital/64433623/
Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.
Brands can now track individual customer behavior in real-time. With the availability of big data and analytics, companies are able to tailor-fit customer experiences on personal scale.
http://business.inquirer.net/244950/digital-amplifies-customer-experience/
Today, digital technologies are moving into the heart of everything we do, changing the way people work, live and innovate. Naturally, consumer interactions and experiences are expected to be controlled by intonation, facial expression and body language.
Exploring the future from an early adopter user Perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report, The 10 Hot Consumer Trends for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
http://www.cxotoday.com/story/how-digital-tech-is-changing-customer-experience/
Retailers and brands convened in New York City last week to experience the National Retail Federation’s Big Show, and once of the biggest topics on attendees’ minds was technology. From automation to personalization to social marketing, the growing importance of technology in the shopping experience was definitely top-of-mind for retailers and brands, including those in the food and beverage space.
Here’s a look at how four food and beverage brands are incorporating digital tools to improve the customer experience:
https://www.smartbrief.com/original/2018/01/how-food-beverage-brands-are-going-digital-improve-customer-experience/
We chat with BT Financial group's digital and customer analytics chief about the digital overhaul and analytics investments being made at the group
https://www.cmo.com.au/article/635560/how-digital-analytics-leader-striving-connected-customer-experiences/
Simplicity is a basic tenet of customer experience, but it is often overlooked in favor of a company’s outdated rules or procedures. Doing simple better means aiming for the fewest clicks (or taps) possible to complete a digital task, allowing a customer to easily talk to a human being on the phone if they need to, and writing legal terms and conditions in language customers can understand.
https://www.forbes.com/sites/dangingiss/2018/03/21/how-to-do-simple-better-in-your-customer-experience/#8ab7c737204b/
Online content and digital assets are present in every stage of the online customer journeyfrom awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, its the flesh and bones that shape your whole brand identity. And that is precisely why its important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
Back then, managing expectations was the key to customer success, but in today’s hyper-connected world, things have changed. The customer is now firmly in control, digitally empowered, spoilt for choice and more fickle than ever before.
http://www.bandt.com.au/marketing/keep-get-ahead-skyrocketing-customer-expectations/
Getting an edge over your competition can be a challenge for retailers today, however, experts at the Smart Stores Expo 2018 exhibition noted that there are a wealth of solutions, ranging from robotics to design and smart payment, that retailers can utilise to help them.
Held under the theme 'Explore the Future of Smart Retail', this year's event is dedicated to helping players in the industry reinvent their businesses in a rapidly evolving retail landscape.
https://www.khaleejtimes.com/retail-solutions-get-digital-edge/
