Customer experience is no longer a “nice to have, when we have time” activity. It needs to be the driving initiative for how your organization interacts with your customers on a regular basis.
So, what can your organization do to deliver an excellent customer experience?
http://customerthink.com/how-communities-add-value-to-the-customer-experience/
Research shows that taking the time to send a personalized note or gift to customers can really go a long way. According to Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
http://maritzcx.com/blog/general/3-ways-to-show-gratitude-to-your-customers-and-employees/
What if the return on your investment is even beyond what you were hoping?
Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. And understanding, leveraging and acting on CSAT scores can absolutely help you get there.
http://customerexperienceupdate.com/?open-article-id=12234627&article-title=how-to-prove-the-roi-of-customer-satisfaction--csat-&blog-domain=getfeedback.com&blog-title=getfeedback/
A basic definition of customer experience analytics is: The discovery, collection and analysis of customer data to help you make informed, intelligent decisions through actionable insights. QYReports has announced the addition of new informative data titled Customer Experience Analytics market to its extensive repository. The aim of this report is to enable the readers to focus on some significant aspects of the businesses such as, recent developments, technological platforms, various standard operating procedures, and tools.
http://marketreportgazette.com/2019/12/new-research-in-customer-experience-analytics-market-2019-2026-by-major-key-vendors-adobe-systems-incorporated-oracle-corporation/
The multi-sensory experiences — blended with artificial intelligence, augmented reality and a host of tech-centric attributes — are incessantly redefining customer experiences in the West, says Angela White, technical writer at ProProfs. However, the story in Africa is somewhat different, says White.
http://mediaupdate.co.za/marketing/147617/the-importance-of-customer-experience-with-sa-audiences/
Travelers who book vacations at de Jong Intra Vakanties do so by either going to their physical travel agencies or by visiting the website. Booking a vacation online is not always an easy decision. The customer journey is complex and customers often use multiple devices and a lot of time to think things over before a trip is actually booked. De Jong Intra Vakanties wants to gain a better insight in the customer experience through feedback so that the customer journey can be optimised.
https://mopinion.com/how-customer-feedback-supports-de-jong-intra-vakanties-online-vision/
Creating a structure for your app, however, can take a lot of time and energy, unless of course, you have the right tool in place. That is why many mobile developers start out with a mobile app wireframing or mockup tool. Mobile app wireframes can not only help save valuable time (and money!) but also help developers focus on the user experience.
https://mopinion.com/mobile-app-wireframing-mockup-tools/
We’re just a month and a half out from launching Mopinion Raspberry, and it’s time for another sneak peek into the new user interface. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
http://mopinion.com/unmasking-mopinion-raspberry-feedback-form-builder/
Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
http://mopinion.com/best-user-experience-ux-books-this-winter/
The rumors are true. The newest version of Mopinion’s software, known as Mopinion Raspberry, is set to go live in January 2020. With rigorous testing and refinement processes in full swing, we’d like to take these next few months to slowly introduce you to Mopinion Raspberry. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
http://mopinion.com/unmasking-mopinion-raspberry-the-navigation/
