The importance of customer experience with SA audiences

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  1. The multi-sensory experiences blended with artificial intelligence, augmented reality and a host of tech-centric attributes are incessantly redefining customer experiences in the West, says Angela White, technical writer at ProProfs. However, the story in Africa is somewhat different, says White.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.