Research shows that taking the time to send a personalized note or gift to customers can really go a long way. According to Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
http://maritzcx.com/blog/general/3-ways-to-show-gratitude-to-your-customers-and-employees/
Customer Experience is the crux of any business’s functioning. With the advent of technology, there are many new solutions to the age-old problems that are being easily resolved. Customer experience might have its importance in every industry on a varying level, but for luxury and travel brands, it is always the top priority.
http://martechseries.com/mts-insights/guest-authors/5-travel-and-luxury-brands-that-use-technology-for-customer-experience/
For the past several years, we've been telling our clients that by 2020, providing a seamless customer experience will be more important than price or the product itself. Most consumers are willing to pay a few more dollars or sacrifice minor product features for the simplicity of a well-constructed, thorough customer experience. Today's customers gravitate toward companies that not only recognize their problems but provide a simple solution and personalize their experience along the way.
http://forbes.com/sites/forbesagencycouncil/2019/12/27/how-to-analyze-your-customer-experience-to-grow-your-business/#2157787a45a4/
Any business in the world today wants customers as "engaged" as they think Apple customers are. In other words, we the enterprise » will deliver new products and services that our customers will buy at the prices that will afford us Applesque margins. Most businesses want better customer engagement; however, their CFO's focus is that those customers buy from them. If not, what is the point of engaging with a customer?
https://www.retailcustomerexperience.com/blogs/how-would-your-cfo-measure-customer-engagement-and-experience/
What will keep your contact centre running smoothly, even when your agents must work-from-home and your customers have more questions than ever before? Keeping your organisation focused on remote service excellence, continuity and financial stability will have your customers — and your agents — as satisfied as ever.
https://www.customerexperienceupdate.com/?open-article-id=14097418&article-title=how-can-a-cloud-contact-centre-help-you-successfully-navigate-economic-uncertainty-&blog-domain=niceincontact.com&blog-title=nice-incontact/
Even though there’s been much progress, customer experience (CX) still needs to earn a seat at the table. Often, it’s dismissed as a nice-to-have—instead of being considered a key business strategy and discipline—because most leaders throughout the organization don’t have insights or understanding about what the CX team does and how it impacts the bottom line.
https://www.customerexperienceupdate.com/?open-article-id=14071490&article-title=how-to-bridge-the-gap-for-cx-across-the-organization&blog-domain=getfeedback.com&blog-title=getfeedback/
Among the many measures of U.S. corporate performance is topple rate, or the rate at which groups of leading companies in industries or market indexes changes over time. Multiple studies have found that the topple rate has never been higher and, as a result, increasing numbers of top companies face obsolescence. This reality is commonly caused by a company’s product or service losing relevance, but it can also be a consequence of customer experience offerings failing to match the changing times. Consequently, the digital component of the customer experience has never been more critical to success.
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Mapping-the-Customer-Journey-From-Effort-to-Emotion-121880.aspx/
What does it really mean to “walk the customer experience talk”? Executive sponsorship is certainly essential, yet there’s so much more to it. An ironic byproduct of any customer engagement effort is that it intrinsically sets up expectations — externally and internally. Walking the customer experience talk means you are following through on expectations you’re setting with customers, employees, channel partners and alliances. It actually means the whole company is getting its act together to deliver what it promised to customers.
https://www.business2community.com/customer-experience/walking-talk-customer-experience-01957988/
Having a sturdy data foundation now is critical to successful customer engagement in the future. Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and happier and more loyal customers willing to advocate for your company’s brand(s).
http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Customer-Experience-Your-Customer-Data-Is-Limitless-and-So-Is-Its-Value-122313.aspx/
The influx of data doesn’t have to be overwhelming, so long as customer service providers rely on intelligent solutions to mine through the multiple data sources. Contact centers also need to look for analytics solutions, which will analyze and operationalize customer interaction data in a way that allows businesses to be proactive in their customer engagement approach.
https://insidebigdata.com/2017/12/15/5-ways-interaction-analytics-can-improve-customer-experience/
