What does it really mean to walk the customer experience talk? Executive sponsorship is certainly essential, yet theres so much more to it. An ironic byproduct of any customer engagement effort is that it intrinsically sets up expectations externally and internally. Walking the customer experience talk means you are following through on expectations youre setting with customers, employees, channel partners and alliances. It actually means the whole company is getting its act together to deliver what it promised to customers.
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