How would your CFO measure customer engagement and experience?

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  1. Any business in the world today wants customers as "engaged" as they think Apple customers are. In other words, we [the enterprise] will deliver new products and services that our customers will buy at the prices that will afford us Applesque margins. Most businesses want better customer engagement; however, their CFO's focus is that those customers buy from them. If not, what is the point of engaging with a customer?
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