What do some of the world’s most popular and successful websites have in common? While Netflix, Amazon, Facebook and YouTube all have different business models, each one does one thing very well: personalization. If you’re a member of any one of these sites, the content that you personally see when you visit its homepage will be different from that other users see.
https://www.entrepreneur.com/article/315356/
Small business is the engine of the American economy. Fortunately, it’s growing – 69% of small business owners expected revenue growth in 2017. And it’s robust growth, too: 38% of them expected their businesses to grow by more than 5%.
So how did these owners plan to achieve that much growth?
As you can see below, they’ve got quite a few ideas. But improving existing customer experience and retention tops the list.
https://www.business2community.com/consumer-marketing/customer-experience-retention-single-best-way-increase-revenue-02043183/
