Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports. In the enterprise, decisions like this are typically made by a group of stakeholders who represent different parts of the organization but who is often left out of the process, is the users of the technology and all of the niche ways they may interact with digital workplace technologies.
https://www.cmswire.com/digital-workplace/4-tips-to-apply-design-thinking-to-the-digital-workplace/
In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.
A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
Let’s face it - customer experience has not always been the number one focus for most B2B companies. The truth is the mindset of companies in the space is changing with new technology and opportunities. Although most B2B companies realize that customer experience is important, less than a quarter of companies actually emphasize it. The companies that put resources into creating a powerful customer experience see higher revenue growth than their competitors, showing the importance of focusing on customer experience.
https://customer-relationship-management.cioreview.com/cxoinsight/4-ways-to-build-a-powerful-b2b-customer-experience-nid-26713-cid-108.html/
The fight for customer loyalty is fierce these days and with the ever increasing focus, many brands are taking a closer look at how they can compete to win the heart-share, mind-share, and of course, “purse-share” of their audiences. As they focus on elevating their customer experiences and finding their advantages in an ever more competitive marketplace, several businesses look to data—such as customer feedback—to help them in the battle of customer attraction, retention, and recommendation.
https://www.huffingtonpost.com/entry/4-ways-to-make-the-most-of-your-customer-experience_us_5953fdbbe4b0f078efd986ec/
There’s no shortage of stories about how millennials are carving their path through the workforce, to how they’re influencing tech, and their impact on the economy.
Over the past several years, we’ve seen a steady rise in what’s been dubbed the “experience economy” and this can certainly be attributed to the buying power of millennials. Millennials are known for doing things a little differently and how they shop is certainly no exception.
http://customerthink.com/4-ways-to-stay-ahead-of-millennial-expectations-with-customer-experience/
Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s. However, today, being on the internet is not enough to ensure the survival of your business.
http://customerthink.com/5-critical-components-of-information-technology-that-will-make-or-break-your-business/
Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, customer experience leaders achieve higher revenue growth than customer experience laggards, with the top 25 CX leaders bringing in more than seven times that of CX laggards in one year alone.
https://www.cmswire.com/customer-experience/5-customer-experience-trends-to-watch/
Two years ago, I prognosticated about what might happen with AI in CX in 2018. With the confidence of a seasoned pundit never held to account for his transgressions, I managed to get some readers lathered up about the future-state of AI tech affecting customer experience (CX), marketing, and sales efforts. Looking back, it’s surprising the authorities didn’t indict me as a co-conspirator in various AI hype-crimes.
http://customerthink.com/5-hot-ai-in-cx-trends-to-watch-in-the-roaring-20s/
Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.
While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
Looking for some inspiration for creating meaningful connections online? Here are 5 innovative ways to connect with customers digitally...
http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
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