tjeerdtraats: customer-experience*

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  1. No company wants to receive complaints about its products or services, but when this does occur, it is important that the firm gets to the bottom of the problem.
    http://www.omegascoreboard.com/news/customer-experience-roi/using-feedback-to-improve-customer-experiences/
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  2. You are not your customer.

    Some entrepreneurs struggle to understand and work within this concept. It’s not too surprising, really. Successful entrepreneurs are passionate, motivated people who focus on what they want to happen. They then strive to transform their vision into reality.
    https://www.entrepreneur.com/article/281241/
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  3. People access the internet on mobile devices more often than desktop computers, and that trend started years ago. It's also been well over a year since "mobilegeddon," when Google updated its algorithms to penalize websites without mobile counterparts.

    With so many websites shifting to responsive design, consumers now turn to the mobile web and apps to address online shopping needs. Early adopters make purchases directly from their smartphones. Others use mobile devices to quickly look up items, consume product-specific content and discuss options with peers -- any time, anywhere.
    https://www.entrepreneur.com/article/281269/
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  4. If you are in business, you will eventually have an unhappy customer. The key is knowing to react. We know because we had such an experience ourself.
    https://www.entrepreneur.com/article/277437/
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  5. Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right.
    https://www.entrepreneur.com/article/273748/
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  6. A big part of charging more, earning more and attracting more customers comes down to trust. Can your customers trust you to reliably provide what they want? If they can, they will buy from you. If they can't, they won’t.
    https://www.entrepreneur.com/article/272368/
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  7. Customer experience. I am sure you’ve discussed improving your CX at least once this year—and if you haven’t you probably should. The truth is, 2018 is the year of the customer experience and customer satisfaction. Why? According to Salesforce, 75 percent of consumers expect a consistent experience wherever they engage and 87 percent of consumers think brands need to do more to provide a seamless experience.
    https://www.forbes.com/sites/danielnewman/2018/04/25/4-technologies-driving-the-future-of-customer-experience/#535471ec3089/
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  8. It's no surprise that greater employee engagement leads to better customer experience (CX). It makes intuitive sense and data proves the point. The Temkin Group, for example, has reported that companies with stronger financial performances and better CX have employees who are considerably more engaged than their peers. Not as well-known, though, is that superior CX requires more than general employee engagement.
    https://www.forbes.com/sites/deniselyohn/2018/04/18/the-secret-to-superior-customer-experience/#417403c91f2c/
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  9. Exciting things are happening within your company and you want your customers and prospects to know about it! Whether it’s sharing new product updates, announcing new customers or sharing your latest blog posts, newsletters are a great way of keeping a wider audience in the loop with your business’ latest developments. And if done the right way, email newsletters can serve as a critical digital marketing asset. But how do you know if the content, design and overall message you’re sending out in your newsletters is ‘right way’? Well you can’t really know unless you’re using feedback surveys in your email newsletters…
    https://mopinion.com/how-to-use-feedback-surveys-in-email-newsletters/
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  10. Britain’s manufacturers finished 2017 with the strongest three months of growth since 2014, according to the most recent figures from The Markit/CIPS UK manufacturing PMI barometer, as resurgent Eurozone growth lifted demand for goods 1 » . Reflecting this recent uplift, research commissioned by Interoute, the global cloud and network provider, found that 68 per cent of manufacturing and engineering firms are confident about driving change. This is more than any other industry surveyed and above the European average of 61 per cent.
    http://www.itnewsonline.com/realwire/Improving-customer-experience-is-top-digital-transformation-objective-for-half-of-manufacturers/21358/
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.