As any retailer knows, in today's society, the customer is always right; and is increasingly more demanding in terms of what they expect when making purchase decisions. The customer now wants to be able to start, continue and complete their purchases anytime, anywhere and anyhow. Our online society facilitates purchase decisions being made, verified, reconsidered, amended or reversed, in any situation and through any possible channel, or indeed a mixture of many. As a result, providing a seamless payment experience that can follow the customer along their journey across the plethora of touch points is essential for a merchant to succeed in the marketplace.
https://www.retailcustomerexperience.com/blogs/why-omni-channel-is-a-must-and-how-to-make-it-successful/
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer relationship is now one that can be managed. But why does downloading a mobile app for a fast food restaurant matter? We’ll dive deeper here, says, Christopher Hansen, Chief Operating Officer, IgnitionOne.
By now, awareness of Burger King’s simple yet brilliant marketing campaign to geographically conquest their arch rival (pun intended) McDonald has made it to mainstream media. Capitalizing on a few basic tools at their disposal—their newly launched app, geo-location data and a not-to-be-believed promotional price point of $.01 for a Whopper (if you were within 600 feet of a McDonald’s)—they were able to drive well over 1 million downloads of their app at relaunch. Cool stunt. Great success. But why does downloading a mobile app for a fast food restaurant really matter?
https://www.brandknewmag.com/why-mobile-apps-are-key-for-the-customer-experience/
When it comes to customer expectations, it is no surprise that with all the latest tech-leaning us towards instant gratification that millennials have higher expectations for customer experience. This is mostly due to instant gratification with mobile and email notifications from brands.
A recent report from Adobe surveyed 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel & hospitality, media & entertainment, and financial services industries and found that expectations for customer experience are much higher coming from the millennial age group than ever before.
https://www.forbes.com/sites/nicolemartin1/2019/03/26/why-millennials-have-higher-expectations-for-customer-experience-than-older-generations/
Unfortunately there are many instances in which online customer feedback “falls on deaf ears”. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And what’s interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
https://mopinion.com/listening-to-the-voice-of-the-customer/
It won’t come as surprise for you to hear that mobile phone usage has been increasing over the past decade. With the launch of the iPhone and other modern smartphones hitting the market, much of the population now expect to be able to do many everyday tasks through their mobile devices.
https://mopinion.com/why-important-to-have-a-responsive-website-infographic/
Digitalisation seems to be transforming businesses across every industry. It is an actively discussed topic around the world and widely included in the strategies of companies, institutions, and societies. However, after the financial crisis in 2008, while other industries have been concentrating on how to build their businesses in the digital age, financial services have been concentrating on survival, correcting internal processes, and adapting into the tightening regulatory environment to avoid similar crises in the future.
http://www.bobsguide.com/guide/news/2018/Feb/7/why-every-asset-manager-needs-a-digital-customer-experience/
Stuart O’Neill, head of SAP Hybris Australia and New Zealand, explains why digital customer experience (CX) must be a company-wide mandate in order for brands to continuously improve interaction across every touchpoint.
http://www.bandt.com.au/marketing/digital-customer-experience-needs-move-beyond-marketing/
Here are reasons why customer security online is essential to overall customer experience in your business.
https://customerthink.com/why-customer-security-is-an-essential-part-of-customer-experience/
Today, customer-centric strategies have taken a critical role in the success of a business and undoubtedly only those who create exceptional customer experience stand out in the crowd. This is because, more than ever before, companies are struggling to satisfy the rising demands which is getting more intricate with the growing tech-savvy, millennial generation.
https://www.business2community.com/customer-experience/customer-experience-will-future-brand-differentiation-02025703/
Customer experience (CX) is taking centre-stage in an era where superior products and services alone are no longer sufficient to attract and retain customers. Here's why...
http://www.livemint.com/Opinion/QJF1SS1NwcvxGBOTDB3L5K/Why-customer-experience-should-be-a-broad-agenda.html/
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