With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer relationship is now one that can be managed. But why does downloading a mobile app for a fast food restaurant matter? Well dive deeper here, says, Christopher Hansen, Chief Operating Officer, IgnitionOne.
By now, awareness of Burger Kings simple yet brilliant marketing campaign to geographically conquest their arch rival (pun intended) McDonald has made it to mainstream media. Capitalizing on a few basic tools at their disposaltheir newly launched app, geo-location data and a not-to-be-believed promotional price point of $.01 for a Whopper (if you were within 600 feet of a McDonalds)they were able to drive well over 1 million downloads of their app at relaunch. Cool stunt. Great success. But why does downloading a mobile app for a fast food restaurant really matter?
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