Aside from product quality and pricing, customer experience is another major factor that influences people’s purchase decisions. In fact, one-third of consumers in a PwC survey said they would leave a brand after a single bad experience, and nearly half are willing to leave a brand they love if they’ve had several bad experiences.
http://forbes.com/sites/forbescoachescouncil/2019/12/16/five-innovative-ways-to-improve-your-customer-experience/#59bc51c87134/
Small business is the engine of the American economy. Fortunately, it’s growing – 69% of small business owners expected revenue growth in 2017. And it’s robust growth, too: 38% of them expected their businesses to grow by more than 5%.
So how did these owners plan to achieve that much growth?
As you can see below, they’ve got quite a few ideas. But improving existing customer experience and retention tops the list.
https://www.business2community.com/consumer-marketing/customer-experience-retention-single-best-way-increase-revenue-02043183/
Your company wants to improve its revenues while reducing its costs, right? Focusing on the customer journey will do just that. It’s one of the best ways to improve your conversion and customer retention rates, which has a significant impact on your customer’s bottom line. For instance, some research indicates a mere 5% in customer retention can increase profitability by 75%.
Whether it’s your first time following your customer’s path to purchase or you’re looking to improve your existing mapping process, here’s everything you need to know about this insightful process.
https://customerthink.com/improving-customer-experience-and-retention-with-the-path-to-purchase/
