Your company wants to improve its revenues while reducing its costs, right? Focusing on the customer journey will do just that. Its one of the best ways to improve your conversion and customer retention rates, which has a significant impact on your customers bottom line. For instance, some research indicates a mere 5% in customer retention can increase profitability by 75%.
Whether its your first time following your customers path to purchase or youre looking to improve your existing mapping process, heres everything you need to know about this insightful process.
Voting 0
