Ninety-one per cent of retailers expect online revenue growth this year, and are focusing on personalisation, mobile and customer experience, according to a new report by SLI Systems.
The 2018 E-commerce Performance Indicators and Confidence (EPIC) report highlights focus areas for the year, areas of investment and analyses how mobile initiatives have been used since the year prior.
https://www.insideretail.com.au/news/most-retailers-expecting-online-revenue-growth-201808/
Mobile devices are rapidly turning into personal assistants that no longer just help users with their contact lists and to navigate traffic. They now recommend restaurants, shops, events and, of course, good deals.
https://www.forbes.com/sites/forbesagencycouncil/2018/06/04/the-key-to-great-customer-experience-make-your-brand-more-visible-on-mobile/#394a095c60ed/
In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
