Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
A talk by Aisling Hassel, Airbnb’s head of global CX, at a recent event organised by CXPA Ireland was inspiring. Airbnb are game changers and not just in how they democratised travel. In a CX context, they have motivated and enabled employee to deliver a powerful customer-centric strategy based on that most precarious of marketing variables: trust.
http://marketing.ie/articles/customer-experience-fad-or-future/
The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps. Nearly half of these respondents feel that they are doing reasonably well in terms of monitoring customer feedback. Nonetheless, in terms of customer follow-ups and task allocation, there is still quite a bit of room for improvement.
https://mopinion.com/digital-customer-experience-benchmark-2016/
In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs.
While this feedback from prospective customers speaks specifically to their buying process, it does provide a glimpse into the lack of insights that many brands have about their customers, their needs and what experience they desire.
https://customerthink.com/experiencing-customers-to-deliver-customer-experience/
In looking back at 2017 in retail customer experience, there were lots of big headlines, a big wave of emerging technologies and a long list of strategies in play as retailers strive to enhance and advance the customer experience.
As the new year arrives, it's a great time to look ahead at what's to come from those in the trenches. Retail customer experience gurus, leaders and experts shared their insight with Retail Customer Experience via email as 2017 ebbed to a close.
https://www.retailcustomerexperience.com/articles/industry-experts-offer-up-2018-predictions-on-retail-customer-experience/
Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about the pace and breadth of change. Since both writers and readers love them, the annual slew of CX predictions are arriving, and you can find plenty of posts and articles about the Customer Experience trends you “must be aware of” and “must get ready for” in 2020. But must you? Really?
http://which-50.com/three-things-to-know-about-2020-customer-experience-trends/
In Mopinion’s latest webinar ‘3 Practical feedback forms that drive online conversion’, webinar host Udesh Jadnanansing tackles the three critical stages of the online ordering process and provides tips on how to drive online sales using 3 powerful feedback forms. He also advises how to trigger these forms, which kinds of questions to ask and how these results can be analysed in a way that lets you easily generate leads, monitor online performance and gather insights to increase sales.
https://mopinion.com/webinar-practical-feedback-forms-that-drive-online-conversion/
