With only months remaining before the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing industry to financial services, the impact of GDPR will affect every organisation that handles customer data and will be far reaching. Indeed, it has the scope to change the face of marketing completely.
http://www.information-age.com/will-gdpr-improve-customer-experience-consumers-123470312/
Everything is connected, every surface area is primed for data-capturing IoT, and life is mostly conducted from our phones. Even reality itself is becoming trickier to pin down, whether augmented, virtual or actual.
With 2018 nigh, we should expect more of the same. Like a good and/or bad sequel, the stakes will be higher, the budgets bigger and the gadgets flashier. For some, it will be a bumpy ride. For others, unprecedented tech-enabled success awaits. For all of us, it will be anything but boring. Strap yourselves in, things are about to get interesting (again).
https://www.informationsecuritybuzz.com/articles/2018-an-it-odyssey/
Thanks to the rise of digital channels, brands now possess large amounts of personal data on their customers. Often this is used to provide a better, more personalized service that better meets consumer needs. However, protecting this sensitive information is obviously vital if brands are to build consumer trust, meet regulatory requirements, protect their brand and retain customers. As cases such as the recent hack at Equifax demonstrate, security breaches are extremely costly to reputation, stock price and in legal terms.
https://www.eptica.com/blog/importance-security-and-gdpr-digital-customer-experience/
