E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
Getting an edge over your competition can be a challenge for retailers today, however, experts at the Smart Stores Expo 2018 exhibition noted that there are a wealth of solutions, ranging from robotics to design and smart payment, that retailers can utilise to help them.
Held under the theme 'Explore the Future of Smart Retail', this year's event is dedicated to helping players in the industry reinvent their businesses in a rapidly evolving retail landscape.
https://www.khaleejtimes.com/retail-solutions-get-digital-edge/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
Too many organisations are still suffering from a disjointed approach to customer experience as they look to digitise their businesses, OpenText’s CX expert claims.
The enterprise software company’s global principal evangelist of customer experience management, Roger Lee, said companies need to own the end-to-end journey in terms of digital experience if they have a hope of meeting customer expectations. He acknowledged digitising every aspect of a business, as well as harnessing the data that comes from it for customer gain, are imperatives if organisations want to survive over the next five years.
https://www.cmo.com.au/article/630526/building-robust-digital-customer-experience/
Customer expectations are rising much faster than organizations’ capacity to meet those expectations.
The customer has awoken. For decades they have been comatose, anaesthetised by clever advertising and marketing aimed at pulling their emotional strings and directing them to buy substandard products and services at inflated prices.
https://www.cmswire.com/customer-experience/customer-experience-continues-to-get-worse/
Today, digital technologies are moving into the heart of everything we do, changing the way people work, live and innovate. Naturally, consumer interactions and experiences are expected to be controlled by intonation, facial expression and body language.
Exploring the future from an early adopter user Perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report, The 10 Hot Consumer Trends for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
http://www.cxotoday.com/story/how-digital-tech-is-changing-customer-experience/
Customer experience (CX) is taking centre-stage in an era where superior products and services alone are no longer sufficient to attract and retain customers. Here's why...
http://www.livemint.com/Opinion/QJF1SS1NwcvxGBOTDB3L5K/Why-customer-experience-should-be-a-broad-agenda.html/
The hospitality industry has always been built on delivering a superior customer experience, and this has, for the most part, been centered around highly trained front desk staff, bespoke concierge services, and all the little "extras" that the best hotels are known for. Success in the hospitality industry today though, requires more than a friendly concierge who knows where to get the best tickets for the latest Broadway show. Customer experience in the hotel industry requires attention to the digital channel as well, especially as guests become more accustomed to and expect the option of digital, rather than face-to-face interaction.
https://www.hospitalitynet.org/opinion/4086474.html/
Retailers and brands convened in New York City last week to experience the National Retail Federation’s Big Show, and once of the biggest topics on attendees’ minds was technology. From automation to personalization to social marketing, the growing importance of technology in the shopping experience was definitely top-of-mind for retailers and brands, including those in the food and beverage space.
Here’s a look at how four food and beverage brands are incorporating digital tools to improve the customer experience:
https://www.smartbrief.com/original/2018/01/how-food-beverage-brands-are-going-digital-improve-customer-experience/
Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.
Brands can now track individual customer behavior in real-time. With the availability of big data and analytics, companies are able to tailor-fit customer experiences on personal scale.
http://business.inquirer.net/244950/digital-amplifies-customer-experience/
