Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-inbound-marketing-tools-software/
Collecting and analysing feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as ‘closing the feedback loop’. This is a key concept in managing the online customer experience, which is why it’s important that this step is not overlooked. It’s also imperative that this step is carried out as efficiently and effectively as possible. To do this, close collaboration is often required. The question is, what does this collaboration look like?
https://blog.azendoo.com/the-power-of-collaboration-in-closing-the-feedback-loop/
It's fair to say companies have recognized the power of customer experience (CX). Think of the great lengths businesses have gone to provide features such as one-click ordering or same-day delivery. We at Walker predicted this in our 2013 report “Customers 2020,” in which we revealed a rise in the influence of customer experience and a decline in traditional methods of differentiation based on products and price. It appears we got that one right. CX is now widely considered one of the best ways to establish a competitive advantage.
http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Voice-of-the-Customer-B2B-Companies-Are-Falling-Behind-in-Customer-Experience-121782.aspx/
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
https://martechtoday.com/delivering-great-customer-experiences-doesnt-happen-overnight-206556/
Sometimes we get wrapped around too many axles defining and dimensioning customer experience programs. Instead, if we examine these 6 key statements and re-shape processes, energies, and investments behind their definitions, we will see significant opportunities to increase customer experience.
https://customerthink.com/6-key-statements-to-propel-your-customer-experience-program/
In today's world, differentiating yourself from the competition is no longer as simple as finding the right product to sell, or even the right service to offer around a particular product. The world is instead shifting towards an ‘experience economy', where organisations differentiate themselves based on the experience they are able to deliver to the end-customer.
http://www.itwebafrica.com/companynews/772-sas-institute/241723-delivering-a-new-level-of-customer-experience/
Customer experience is always evolving, and it is interesting to imagine what it will look like in the future. We’ve already considered trends that will be prevalent in five years, so now let’s jump 15 years ahead and imagine the customer experience potential. The seeds of many of the things that will become prevalent in that time are already being planted in our current customer trends and experiences.
https://www.forbes.com/sites/blakemorgan/2017/11/21/customer-experience-predictions-15-years-out/#17a720a56741/
Consumers have definitely benefitted from the disruptions created by web based real estate tech. But, realtors have seen their jobs become more and more difficult every year. If there were as many real estate transactions as there were 20 years ago, the increased volume in showings alone, generated by these web-based-services, would be meaningful. But, real estate transactions have continued to increase as employees and job seekers have had to become more mobile and interest rates have stayed at historic lows. This has led to increase complexity for realtors, many of whom now get hundreds of emails every day.
https://www.forbes.com/sites/steveolenski/2017/11/16/customer-experience-is-everything-when-it-comes-to-real-estate-marketing/#3a1d9c76470b/
A talk by Aisling Hassel, Airbnb’s head of global CX, at a recent event organised by CXPA Ireland was inspiring. Airbnb are game changers and not just in how they democratised travel. In a CX context, they have motivated and enabled employee to deliver a powerful customer-centric strategy based on that most precarious of marketing variables: trust.
http://marketing.ie/articles/customer-experience-fad-or-future/
The survey of UK consumers ranks brands on their Customer Experience Excellence (CEE) score, a weighted average of each brand’s score, as mapped against the six metrics of personalisation, time and effort, resolution, integrity, expectations and empathy.
https://www.research-live.com/article/news/uk-customer-experience-drops-to-record-low/id/5030972/
