Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications.
Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate.
https://biplatform.nl/1863618/is-artificial-intelligence-the-future-of-customer-experience.html/
In today's world, differentiating yourself from the competition is no longer as simple as finding the right product to sell, or even the right service to offer around a particular product. The world is instead shifting towards an ‘experience economy', where organisations differentiate themselves based on the experience they are able to deliver to the end-customer.
http://www.itwebafrica.com/companynews/772-sas-institute/241723-delivering-a-new-level-of-customer-experience/
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