Customers have their reasons to relate with a business. It could be the outstanding performance companies promise, their products or an extraordinary sales pitch that captures a customer’s attention. The reasons could be endless. But the same reasons can negatively impact their decision to be associated with a company. What’s more, they may not even notice that all the factors are making an impact on their judgement.
However, in most cases, customers say the decisive factors can be a product’s price, availability, easy purchase process and timely delivery. But are these truly the only factors they should consider when choosing a company for their services? Probably not.
Instead, they also focus on factors like trust. That’s right. They seek companies that focus on building strong relations with their customers on the basis of trust. Focus on making all your customer experiences positive. If you do, more people will be open to purchasing your products or services. Sound pleasant? Yes, it does. But to move towards creative positive experience; think of ways that help you build trust with customers. After all, how people perceive and interact with your business is vital to your company’s success.
Let’s take a look at the key components that help you enhance customer experience hassle-free.
https://medium.com/@sixvertical/trust-a-key-component-to-enhance-customer-experience-76db32c3636e/
Companies that have the strongest customer experiences often have the best leaders. Whether they are individual contributors, executives or customer-facing employees, they know what it takes to motivate and inspire others to create a positive experience. And it shows—customers can tell when an organization is focused on providing a great experience and that attitude is reflected in their people.
Here are the top 20 traits of customer experience leaders:
https://www.forbes.com/sites/blakemorgan/2018/03/30/the-top-20-traits-of-customer-experience-leaders/#65c4b7326fb4/
What Ian is saying is that there are different departments working on the customer's journey. From marketing, which positions the company in the marketplace, to communications, which pushes the message out further, to sales, which is the official name we've given to the process of the point where the customer buys. And then, once they are a customer, we try to get them to come back, moving them from one-time buyers to repeat buyers.
My original post was about creating a special department or team that focuses on creating loyalty from the casual or one-time buyer. I still believe that's an effort worth investing in. But, Ian's response warranted a response:
https://www.hospitalitynet.org/opinion/4087706.html/
Leading brands know that running a successful business is more than selling and making a profit; long-term success is defined by a brand’s ability to form a lasting connection with its customers. In addition, customers are increasingly looking to humanize the brands they do business with.
While blogs, newsletters, and traditional social media have been reliable tools for connecting with customers in the past, the prevalence and popularity of these tactics mean that brand leaders need to think one step ahead if they want to continue creating unique and personal customer experiences.
Looking for some inspiration for creating meaningful connections online? Here are 5 innovative ways to connect with customers digitally...
http://customerthink.com/5-innovative-ways-to-connect-with-customers-digitally/
When you log onto a website, do you ever notice the flashing chatbot in the bottom corner of your screen, a box that greets you with a faint ding and a “Hello!” or “Need Help?” With their abilities to engage customers, answer questions, and advertise products, these support chatbots have become commonplace on an increasing number of websites and are transforming the way online customer service works.
https://customerthink.com/improve-your-customer-experience-start-chatting/
