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  1. User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  2. Artificial intelligence (AI) has already become an everyday part of our lives. We use it at work and at home - often without even realizing it. AI is evolving now in all industries especially in the banking sector, 2018 will showcase many projects and applications that are adopting AI to increase their performance and security in all terms.
    http://www.bobsguide.com/guide/news/2018/Mar/19/using-ai-to-enhance-customer-experience/
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  3. Leveraging on data and using it in the right way can help an organisation to unleash growth. What are the steps to take?
    http://punchng.com/using-data-to-improve-the-customer-experience/
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  4. No company wants to receive complaints about its products or services, but when this does occur, it is important that the firm gets to the bottom of the problem.
    http://www.omegascoreboard.com/news/customer-experience-roi/using-feedback-to-improve-customer-experiences/
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  5. Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
    https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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  6. Voice of the Customer helps financial sector regain trust and increase productivity
    https://mopinion.com/voice-of-the-customer-helps-financial-sector-regain-trust-and-increase-productivity/
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  7. It's fair to say companies have recognized the power of customer experience (CX). Think of the great lengths businesses have gone to provide features such as one-click ordering or same-day delivery. We at Walker predicted this in our 2013 report “Customers 2020,” in which we revealed a rise in the influence of customer experience and a decline in traditional methods of differentiation based on products and price. It appears we got that one right. CX is now widely considered one of the best ways to establish a competitive advantage.
    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Voice-of-the-Customer-B2B-Companies-Are-Falling-Behind-in-Customer-Experience-121782.aspx/
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  8. Customer experience leaders make lots of presentations to describe the customer perspective. Storytelling may not be in their job description, but if their goal is to compel an audience to take action, it’s highly effective.
    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Voice-of-the-Customer-CX-Leaders-Need-to-Become-Customer-Storytellers-123281.aspx/
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  9. Companies can’t afford to take a vacation when it comes to delivering great customer experiences. David Baekholm, senior VP of growth marketing at HomeAway, shares what his brand learned not to do in order to drive growth.

    We operate in a crowded, competitive market, where most companies are vying for a similar audience. HomeAway is a vacation rental company owned by the Expedia Group with more than 2 million property listings across 190 countries. When thinking about how we could stand out, we saw an opportunity to compete on the ways people experience travel.
    https://www.thinkwithgoogle.com/marketing-resources/experience-design/customer-experience-strategy/
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  10. It is very refreshing and encouraging to see so many organizations with mission statements indicating their focus on the customer and their mission to deliver the best customer experience. Over the past few years, organizations have begun taking it a step further than just stating this customer focus, but have started establishing teams or divisions who are dedicated to the customer and their experience. Today, we hear more and more about firms with a CCO (Chief Customer Officer) or VP of Customer Experience.
    http://www.customerexperienceupdate.com/?open-article-id=7604198&article-title=want-to-deliver-the-best-customer-experience--it-takes-more-than-a-metric&blog-domain=maritzcx.com&blog-title=maritzcx/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.