Customer experience measurement has reached mainstream acceptance. But one of the most hotly-debated questions when discussing customer experience measurement remains: “What Customer Experience metrics should I measure?”.
https://www.iperceptions.com/blog/most-important-customer-experience-metrics/
I write this post to not just sound the alarm, but to stimulate some useful discussion about why CX is failing, and what to do about it.
To start off, I’ll share what learned from a discussion with Paul Hagen, a former Forrester CX analyst now head of Customer Experience & Innovation Strategy at West Monroe Partners. Like me, he’s worried about CX’s future, wondering “when with the term go away” as executives “focus on the next shiny object.”
http://customerthink.com/an-inconvenient-truth-93-of-customer-experience-initiatives-are-failing/
Luke Williams, Head of Customer Experience Practice, Qualtrics writes about what how organizations can improve customer experience with these three easy steps.
https://www.martechadvisor.com/articles/customer-experience-2/3-steps-for-improving-customer-experience/
Most retailers are looking for ways to improve the consumer experience with their brand, but few are equipped to apply one of the most obvious and powerful approaches available, which is personalisation,...
https://www.bangkokpost.com/business/news/1408718/retail-shows-power-of-personalisation/
Feedback form templates are an easy way of getting your feedback form(s) set up. Depending on who you will target for feedback, what you want to achieve and of course, how you’re going to achieve it, there are different feedback for templates you can apply to your website or mobile app. These templates use various different metrics and follow up questions that help your visitors supply your business with meaningful and actionable feedback.
https://mopinion.com/the-best-feedback-form-templates-for-your-website/
While augmented reality (AR) has been around in the technological domain for quite some time, with the launch of the popular game ‘Pokemon Go’, it was quick to catch limelight among laymen. Recently, many technology giants have been steaming ahead on capitalizing AR onto their future-facing products and experiences. Apple’s acquisition of Metaio, an AR start-up; Google’s 500 million dollars investment in AR company Magic Leap and Microsoft HoloLens’ evolution are only some of the many examples that give a peek into the broad horizon of AR and VR, and how they are soon becoming a part of reality.
https://ar-vr.cioreview.com/news/revamping-customer-experience-with-augmented-reality-nid-25534-cid-135.html/
Digitalisation seems to be transforming businesses across every industry. It is an actively discussed topic around the world and widely included in the strategies of companies, institutions, and societies. However, after the financial crisis in 2008, while other industries have been concentrating on how to build their businesses in the digital age, financial services have been concentrating on survival, correcting internal processes, and adapting into the tightening regulatory environment to avoid similar crises in the future.
http://www.bobsguide.com/guide/news/2018/Feb/7/why-every-asset-manager-needs-a-digital-customer-experience/
Predictions for IoT growth rate is challenging, however, analyst firms estimate that the global IoT market can expand greatly to 3 trillion dollars connecting 50 billion devices by 2020
http://www.forbesindia.com/blog/technology/iot-and-customer-experience/
Factors such as pricing, useful functionalities (which meet your goals) and user experience are all important and should always be taken into account when choosing a customer feedback software.
So whether it’s an additional feature you don’t want to pay for or you’re just looking for something they don’t offer, there are always alternatives to choose from. Here are 10 alternatives to Medallia for Digital, if not better in some respects…
https://mopinion.com/best-alternatives-medallia-digital/
For many years, the definition of a brand essentially amounted to a promise, but what is a promise worth if it is not kept, which is to say, if we fail to deliver it through customer experience and services? With the advent of digital, trust in brands has waned and customers are much more demanding in terms of transparency and the standards they expect, so more than ever brand promises must translate into tangible experience.
https://www.fjordnet.com/conversations/the-need-to-connect-brand-experience-with-customer-experience/
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