Mopinion’s platform has undergone several changes in order to meet the requirements of GDPR. Among these changes is the modification of our visual feedback feature. Visual feedback allows Mopinion users to take an even closer look at how visitors experience their websites and mobile apps. The nature of this feedback, however, also presents some privacy risks (such as feedback screenshots that contain personal data) which must be mitigated completely. Mopinion has carefully and delicately reviewed all aspects of its visual feedback feature and added several powerful data masking options for protecting privacy-sensitive data.
https://mopinion.com/gdpr-data-masking-visual-feedback/
Mobile video is a hot property these days, increasingly considered a critical part of the enterprise content marketing mix. You only have to check your Facebook feed to see the proof as videos populate your feed with entertaining and captivating short clips.
https://mobilebusinessinsights.com/2018/04/the-best-mobile-video-customer-retention-strategies/
The relationship between retailers and technology is the perfect definition of ‘frenemy’. While high street retailers are struggling to attract a dwindling amount of footfall into their stores – we won’t list again here the recent high street casualties – down to competition from online rivals (sometimes their own), technology conversely could be the savior for physical shops for those retailers able to work out how to use it to stay relevant.
https://diginomica.com/2018/04/20/theres-value-offline-retail-metrics-wrong/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
Mopinion has been working closely with its legal team to ensure it’s platform and services are in compliance GDPR as well as guarantee that all the necessary legal documentation has been drawn up and in line with the new regulation. This documentation includes a new Data Processing Addendum (to Terms & Conditions) and a GDPR Processor Contract (also referred to as a Data Processing Agreement, or DPA).
https://mopinion.com/data-processing-addendum-processor-contract-template-gdpr/
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
https://mopinion.com/best-email-marketing-tools-software-solutions/
Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s. However, today, being on the internet is not enough to ensure the survival of your business.
http://customerthink.com/5-critical-components-of-information-technology-that-will-make-or-break-your-business/
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers still by and large chose to shop in physical stores staffed with employees that strived to provide customer service. So, it was business as usual with a small number of wary execs cautiously eyeing the growing shift toward ecommerce.
http://www.adweek.com/digital/the-retail-industry-is-focusing-on-customer-experience-and-convenience-to-win-in-ecommerce/
BMW has shifted from cumbersome, multi-question customer feedback forms to a single net promoter score (NPS) in a bid to change the way it interacts with its customers.
http://www.cio.in/feature/how-bmw-shifted-quantitative-qualitative-customer-feedback/
It used to be so simple. If you were looking to acquire new customers you needed the reach of mass campaigns to attract them to you. If you wanted to build and enhance relationships with existing customers, you needed to deploy what you had learned and tailor your targeted messages precisely.
Now, thanks to ad blocking, savvy consumers opt-out more easily than ever, so ensuring communications are accurately targeted to potential customers is imperative.
https://www.marketingtechnews.net/news/2018/apr/17/its-no-longer-choice-between-targeting-or-audience-reach-both-are-imperative-succeed/
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