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  1. If you hope to increase profits and grow your e-commerce business, the first thing you’ll need to do is attract more visitors to your site. Because, naturally, more visitors means more opportunities to convert visitors into customers. So what are the best techniques for doing so?
    https://mopinion.com/techniques-more-traffic-to-your-e-commerce-website/
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  2. We are delighted to announce that CareerOne is now using Mopinion’s user feedback software! CareerOne is an Australian online job board servicing all sectors and industries. With a digital strategy geared towards creating a class-leading user experience, the organisation recently redeveloped its platform.
    https://mopinion.com/careerone-user-feedback-programme/
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  3. The pet lovers among us are surely familiar with this brand…Prins Petfoods is one of the best selling brands of both dog and cat food. Prins is a Dutch family business that’s been around for a little over 55 years. On top of selling pet food products, Prins also provides professional advice and is often involved in conversations about animal welfare.
    https://mopinion.com/prins-petfoods-improves-online-customer-journey/
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  4. It’s time for our February Employee in the Spotlight! This month we’re putting the spotlight on one of our newest team members, our Front-End Developer and ‘website extraordinaire’ Yannick Post.
    https://mopinion.com/employee-in-the-spotlight-yannick-post/
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  5. When it comes to creating an amazing customer experience, all companies can learn from the Happiest Place on Earth. With its magical and personalized approach to customer experience, Disney and its theme parks have created a passionately loyal fan base, welcoming 157 million visitors in 2018 with an amazing 70% return rate of first-time guests.

    Disney is regularly recognized for its magical approach to customer experience. Here are five lessons every company can learn from Mickey Mouse himself.
    http://forbes.com/sites/blakemorgan/2020/01/23/5-lessons-from-disneys-magical-customer-experience/#65cd139b7555/
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  6. In 2020, chatbots will move from simple customer-based queries to more advanced real-time interactions based on computational modelling. Chatbots have been growing dynamically in the past few years and have managed to take over many sectors and internal roles in the organisation.
    http://itproportal.com/features/2020-chatbot-trends-that-will-transform-customer-experience/
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  7. As it relates to effective CX differentiation, Adobe and Econsultancy report that world-class customer experience companies are three times more likely to have “significantly exceeded their 2019 business goals. Their progression toward customer-centricity has deep effects, pushing them to eliminate the structural, cultural and technological barriers that prevent most companies from managing data and providing great experiences.”
    http://customerthink.com/leveraging-trends-to-drive-business-success-through-customer-experience/
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  8. Using the right technology, brands can collect and analyse unstructured data for unprecedented insight into the customer experience, and take action to transform that experience to meet the needs and expectations of increasingly discriminating consumers. Companies can harness uncensored customer feedback to reimagine CX through a customer-centric lens.
    http://forbes.com/sites/businessreporter/2020/01/22/a-better-customer-experience-in-the-feedback-economy/#7f541a756e60/
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  9. Global air passenger traffic continues to soar to record levels, as in 2018 the total number of air passengers increased by over six per cent to reach 4.3 billion passengers according to ICAO. The continued growth of air passenger traffic has put considerable strain on airport infrastructure, and some of the world’s leading airports are increasingly turning to new technologies in order to help them manage growing passenger volumes, while delivering a high-quality customer experience.
    http://internationalairportreview.com/article/110736/how-biometric-services-improve-passenger-experiences-in-airports/
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  10. When budgeting for CX, a key question is how to determine the business value. Seventy-five percent of the marketing leaders responding in this year’s report said they had calculated the business impact of improving CX, a figure which had only been 48 percent two years ago.

    To that aim, Gartner makes several recommendations. For instance, it suggests that organizations can employ customer data that shows the impact of satisfied customers, since customer satisfaction is the key goal of customer experience efforts.
    http://clickz.com/spending-on-customer-experience-increases-as-its-impact-is-more-widely-recognized/259657/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.