While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
https://mopinion.com/website-personalisation-tools-that-increase-conversion/
Having been thrust into a remote working environment, members of the global workforce have quickly learned to rely on video conferencing software. In fact, from the outset of the pandemic, video conferencing software downloads were surging, with enterprise-focused mobile app downloads hitting 62 million. This was reported by App Annie during the week of March 14-21, 2020 – the highest number ever seen.
https://mopinion.com/best-video-conferencing-software-for-remote-workers/
If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated.
https://mopinion.com/email-marketing-best-practices-for-2020/
Last year, we asked Spokeo – an online people intelligence service – to share their experience with implementing a new and improved Voice of Customer (VoC) program. Customer Experience Manager Brady Gillerlain took the reins and walked us through their decision making process as well as initial plans for using Mopinion’s all-in-one feedback analytics software to gain a deeper understanding of their customers and better define customer success. Their plans were inspiring, but where did they end up?
https://mopinion.com/customer-story-spokeo-voc-program/
As a result of the current crisis, the last few months have brought major change to the way many companies operate. Most – if not all – employees were urged to work at home full time, which completely threw a wrench into their routines and communications, especially with other team members. Meanwhile many companies fared well despite the new circumstances. Their secret? Team Chat Tools. Thanks to team chat tools, time and distance no longer play a role. Teams can easily communicate with fellow team members in real-time, wherever and whenever.
https://mopinion.com/best-team-chat-tools-for-remote-work/
Beerwulf – part of HEINEKEN Group – is an online craft beer shop ‘designed by and dedicated to beer enthusiasts’. Established in the Netherlands in 2017, this unique organisation has since taken off and is now present in over 10 European countries. The website is Beerwulf’s sole outlet for business and therefore a critical channel for success, hence their recent decision to adopt a feedback solution…
https://mopinion.com/beerwulf-gathers-voc-insights-with-mopinion-feedback/
Introducing Mopinion’s 2020 edition of the (solicited) Voice of Customer (VoC) software landscape. For this landscape, we’ve gathered over 30+ VoC software from 3 key categories in this space. Designed to guide organisations seeking meaningful customer insights, we are certain there is a software for everyone in this mix.
https://mopinion.com/mopinion-voice-of-customer-voc-software-landscape/
Ready for this month’s Employee in the Spotlight? Last month we introduced you to one of our content marketers, Mi-choe Emanuelson. This month, however, we’re switching gears and want to focus on a rather new member of the team, our Customer Success Manager Saskia Clappers. Normally we would be sitting down face-to-face with a cup of coffee for this interview, but seeing as how that wasn’t possible due to the circumstances, we had to get creative and set up a virtual interview with Google Hangouts… Don’t worry though, there was still coffee involved!
https://mopinion.com/employee-in-the-spotlight-saskia-clappers/
After much consideration, the Red Herring judging panel has announced its Top 100 Europe winners today, recognising Europe’s leading private companies and celebrating these startups’ innovations and technologies across their respective industries. And we are proud to announce that Mopinion is among this group of winners.
https://mopinion.com/mopinion-2020-red-herring-top-100-europe-winner/?utm_content=buffer3e0de&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer/
Mopinion is excited to announce its new and robust software integration with Contentsquare. This powerful new alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience.
https://mopinion.com/mopinion-contentsquare-partner-for-ultimate-digital-experience/
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