tjeerdtraats: digital experience*

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  1. While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
    https://mopinion.com/website-personalisation-tools-that-increase-conversion/
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  2. Mopinion is excited to announce its new and robust software integration with Contentsquare. This powerful new alliance between digital experience analytics and customer feedback combines meaningful context from the customer journey with in-depth voice of the customer data, giving users a full view of the digital customer experience.
    https://mopinion.com/mopinion-contentsquare-partner-for-ultimate-digital-experience/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.