Thanks to the rise of digital channels, brands now possess large amounts of personal data on their customers. Often this is used to provide a better, more personalized service that better meets consumer needs. However, protecting this sensitive information is obviously vital if brands are to build consumer trust, meet regulatory requirements, protect their brand and retain customers. As cases such as the recent hack at Equifax demonstrate, security breaches are extremely costly to reputation, stock price and in legal terms.
https://www.eptica.com/blog/importance-security-and-gdpr-digital-customer-experience/
The rise of data-driven decision making has coincided with a resurgence of design thinking. Both processes are now seen as critical to delivering the ideal customer experience. To further understand the area we spoke to Joe Cincotta, director of Thinking Group.
https://which-50.com/data-feeds-design-lead-thinking-improve-customer-experience/
With the booming popularity of IoT devices like smartwatches, beacons, connected cars, activity monitors and more, marketers might feel overwhelmed when it comes to tapping into the potential of all that data. In a world in which the volume of data from digital and physical sources is growing exponentially, how can retail marketers understand which sources to collect and leverage, and which to ignore?
http://multichannelmerchant.com/blog/leveraging-the-right-data-to-enhance-the-customer-experience/
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