The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after being active for almost 20 years in what I would best describe as Non-digital Customer Feedback (in particular Customer Research as a result of contact via e-mail and phone).
https://mopinion.com/the-island-called-digital-customer-feedback/
It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
From my role at Mopinion I frequently make analyses of the feedback our clients receive. These analyses show that there is often still a lot to gain in terms of user experience. In this blog I will provide seven focal points you as a marketer can use in order to achieve quick-wins to improve the user experience of your website.
https://mopinion.com/7-user-experience-quick-wins-to-improve-your-website/
There are still online marketers who say that customer feedback is extremely valuable, but that they don’t know where to start. Often to their surprise, the influx of customer feedback is overwhelming. They did not expect beforehand to receive that much information. Nor the diversity thereof. How naive they were…
https://mopinion.com/how-to-analyse-customer-feedback-with-the-use-of-labels/
Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
In the digital marketing landscape there also is a need for “Do-It-Yourself” tools. With our feedback reporting software we have combined this need into a leading self-service feedback management solution. Besides giving you – as a marketer – the possibility to build your own feedback forms, we also offer leading feedback data analysis and visualisation tools.
https://mopinion.com/webinar-how-to-build-your-feedback-forms-and-dashboards-effectively/
Closing the loop is a key concept in customer experience management – essentially you are aiming for a profitable conclusion by ensuring customers and prospects ultimately buy from you and remain happy, loyal customers. Customer feedback is not only valuable for fixing online sales and service processes; it is also an ideal opportunity to convert an interested visitor into a customer.
https://mopinion.com/6-tips-for-effectively-turning-online-customer-experience-insight-into-the-right-actions/
Online feedback reporting specialist Mopinion is to showcase how its feedback analysis solutions can help businesses to monitor and tailor their digital customer experience strategies. Mopinion proudly announces they are a Gold Sponsor of the Digital Analytics Congress 2016 which is being held October 12th in Utrecht – the Netherlands.
https://mopinion.com/gold-sponsorship-digital-analytics-event/
Mopinion is pleased to announce the launch of the new version of its customer feedback reporting software for websites and apps. The new platform now offers tools for self-service data discovery and users are able to build their own feedback forms in a flash.
https://mopinion.com/mopinion-launches-new-online-feedback-reporting-platform/
At the upcoming E-Academy in Utrecht, online feedback reporting specialist, Mopinion will demonstrate how your company can utilise its feedback analysis tools to monitor and adapt your customers’ digital experience.
https://mopinion.com/mopinion-proud-participate-keynote-e-academy-talent-circle-conversion-optimisation/