If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude drivers, the credit card machine always being broken – and addressed each one with a simple, easy-to-navigate mobile app.
https://www.forbes.com/sites/dangingiss/2018/07/02/how-ubers-user-experience-creates-a-seamless-customer-experience/#3289935dff7a/
If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude drivers, the credit card machine always being broken – and addressed each one with a simple, easy-to-navigate mobile app.
https://www.forbes.com/sites/dangingiss/2018/07/02/how-ubers-user-experience-creates-a-seamless-customer-experience/#506060a3ff7a/
Customer loyalty and advocacy have experienced a shift in gear as of late for Uber in the UK alone. This latest news of a huge hack in the US that exposed personal data of over 57 million customers and drivers is set to see many turn their backs on the ride-service provider and further damage their faltering reputation.
Not only did Uber hide the massive global breach of data in October 2016 and fail to inform those affected, but they’ve also confirmed they paid the hackers to hush them. Uber paid those responsible for the mega-hack around $100,000 to remove the data and keep the accessed data a secret.
https://customerthink.com/uber-the-changing-gears-of-customer-experience/
