How Uber's User Experience Creates A Seamless Customer Experience

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  1. If youve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi not being able to find one, standing in a long taxi line, rude drivers, the credit card machine always being broken and addressed each one with a simple, easy-to-navigate mobile app.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.