Customer loyalty and advocacy have experienced a shift in gear as of late for Uber in the UK alone. This latest news of a huge hack in the US that exposed personal data of over 57 million customers and drivers is set to see many turn their backs on the ride-service provider and further damage their faltering reputation.
Not only did Uber hide the massive global breach of data in October 2016 and fail to inform those affected, but theyve also confirmed they paid the hackers to hush them. Uber paid those responsible for the mega-hack around $100,000 to remove the data and keep the accessed data a secret.
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