Tags: tools*

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  1. I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
    https://mopinion.com/digital-marketing-automation-tools-an-overview/
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  2. Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
    https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
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  3. Building a mobile app is only have the battle… Once that’s been accomplished it’s time to move on to optimising your app and monitoring the behaviour of your app users. And with over 2.7 billion smartphone users and over 4 million apps worldwide, competition is getting fierce. In order to be successful, businesses have to stay sharp and offer a good mobile app experience to their customers. But how can they know if they’re on the right track? More specifically, Enter mobile app analytics tools…
    https://mopinion.com/mobile-app-analytics-tools/
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  4. A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
    https://mopinion.com/mobile-development-tools-an-overview/
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  5. Usability is all about presenting information and choices in a clear and concise manner that will ultimately gain the trust of your customers. Unfortunately, poor usability is quite common among online businesses. So common in fact that nearly 70% of businesses fail because of it. That is why usability testing is so critical in this day and age. Think of it this way, when you launch a website (or mobile app), you have no clue how your customers perceive the website. Is the content clear? Do they trust our brand? Do they know how to navigate? These are vital considerations that online businesses should be paying close attention to…
    https://mopinion.com/best-usability-testing-tools/
    Tags: , , by tjeerdtraats (2019-08-08)
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  6. Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.

    Read the article for more information.
    https://mopinion.com/heatmapping-tools-you-might-want-to-try/
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  7. We’ve taken a look at the list compiled by Mopinion to come up with eleven enterprise voice of the customer tools to help you find one that aligns with your organizations business needs.
    https://www.cmswire.com/customer-experience/9-enterprise-voice-of-the-customer-voc-tools-you-should-know-about/
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  8. Visitor recording and session replay tools enable businesses to record, save and replay the interactions their visitors have on their website. While there is some controversy regarding the use of these tools and the privacy issues they present, they have certainly proved themselves capable of providing digital marketers and UX teams with deep insights into the user experience of website visitors.
    https://mopinion.com/11-visitor-recording-and-session-replay-tools-an-overview/
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  9. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
    https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
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  10. Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the growth goals you’ve set out for yourself. So – the million dollar question – which CRO tactics should you focus on to get the most ‘bang for your buck’? And more specifically, which Conversion Rate Optimisation tools will best help you achieve improved conversions? Stay tuned.
    https://mopinion.com/top-23-conversion-rate-optimisation-cro-tools-an-overview/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.