Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and more — retailers are more responsible than ever for providing a great experience for customers regardless of the channel.
The one aspect that factors into every customer touch point is content. Whether it is product information or a content marketing campaign, all details must be consistent — and in the customer’s language. According to a recent Forrester report, 80% of business leaders believe that content challenges prevent them from delivering on their business objectives. This is not very surprising when you consider the volume and velocity of digital content that makes its way across all of the customer communication channels. This level of content can be tough to manage if businesses do not have the right strategies in place.
https://www.retailtouchpoints.com/features/executive-viewpoints/content-s-role-in-the-customer-experience/
Customers are king and expect to be treated as such. When you wow a customer with a quality service or product and stellar customer support, you not only get repeat business from them, you also turn them into brand advocates who will sing your praises and give you referrals.
One of the best ways to increase customer loyalty is localization. Don’t assume that localization doesn’t matter simply because your target customers are able to speak your language. Even if that is the case, consider the way that consumers behave online and how they interact with brands and content.
https://www.entrepreneur.com/article/311098/
Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-and-inbound-marketing-tools/
Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
https://mopinion.com/improve-inbound-marketing-online-feedback/
The survey from Econsultancy, which polled 13,000 marketing, creative and technology professionals on behalf of technology firm Adobe, found almost half (45%) of organisations rank customer experience as one of their three top priorities.
The research also discovered great customer experiences is not just the responsibility of marketing teams. Organizations implementing a cross-functional approach to customer-led initiatives are almost twice as likely to exceed their business goals.
Here, three experts give their best practice tips for great experiences in a digital age.
https://diginomica.com/2018/02/28/great-content-means-great-customer-experiences-some-expert-tips/
