Customers are king and expect to be treated as such. When you wow a customer with a quality service or product and stellar customer support, you not only get repeat business from them, you also turn them into brand advocates who will sing your praises and give you referrals.
One of the best ways to increase customer loyalty is localization. Dont assume that localization doesnt matter simply because your target customers are able to speak your language. Even if that is the case, consider the way that consumers behave online and how they interact with brands and content.
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