Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.
http://forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#292960b83bf3/
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer experience transformation a priority.
For those who have made CX a priority, the customer and business imperative of enabling and consistently delivering "digital-first but not digital-only" multichannel experiences means that to effectively transform the customer experience, it’s important to also focus on digital transformation.
http://forbes.com/sites/forbescoachescouncil/2020/01/07/14-ways-to-enable-digital-customer-experience-transformation/#1c0a97bd72e7/
In the past month, we discussed the pillars of the digital transformation—shifting our focus from technology to the behaviors that drive the digital transformation. I believe that the complete transformation is only possible if the right kind of organization is built, an organization that believes in the possible. To build these organizations, Every organization needs to fully understand the meaning of each pillar. There is no pillar that is more important than the next. Just like in a building, you need all the pillars to stand tall. So, let’s first get a deeper understanding into how experiences drive the digital transformation.
https://www.forbes.com/sites/danielnewman/2018/06/19/3-keys-to-driving-customer-experience-into-your-digital-transformation/#51891a9f4318/
PHILADELPHIA--(BUSINESS WIRE)--Comcast Business today announced more than 2.3 million companies, including SMBs and enterprises, are elevating customer experiences with fast, reliable connectivity and next-generation solutions from Comcast Business. These technologies have helped drive digital transformation at thousands of companies, enabling them to better serve their customers and develop ongoing business relationships.
http://businesswire.com/news/home/20191218005070/en/Comcast-Business-Helps-Millions-Companies-Reimagine-Customer/
Known as one of the top cement producers in the world, CEMEX SAB de CV creates building materials and services for customers across four continents. But even giants like CEMEX (headquartered in Monterrey, Mexico) recognize that in a digital world, they need to provide a modern, personalized experience to customers.
http://forbes.com/sites/sap/2020/01/09/customer-experience-matters-to-building-materials-companies-too/#94588af2094d/
E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
In today’s digital age, digital transformation and customer experiences are often buzzwords that people confuse.
Digital transformation is how digital technologies work through mobile devices and use data analytics to broaden customer relationships. This differs from customer experiences where marketers and businesses work to enhance how customers and potential customers perceive a business. But why is digital transformation necessary for better CXs?
http://finsmes.com/2020/01/how-digital-transformation-is-the-vehicle-for-better-customer-experience.html/
Britain’s manufacturers finished 2017 with the strongest three months of growth since 2014, according to the most recent figures from The Markit/CIPS UK manufacturing PMI barometer, as resurgent Eurozone growth lifted demand for goods 1 » . Reflecting this recent uplift, research commissioned by Interoute, the global cloud and network provider, found that 68 per cent of manufacturing and engineering firms are confident about driving change. This is more than any other industry surveyed and above the European average of 61 per cent.
http://www.itnewsonline.com/realwire/Improving-customer-experience-is-top-digital-transformation-objective-for-half-of-manufacturers/21358/
Australian consumers want a faster in-store retail experience complemented by customer service-enhancing technologies, according to a survey conducted by SOTI.
The international research, which surveyed consumers in Australia, North America, the UK and Europe, delivered some surprising results.
https://www.technologydecisions.com.au/content/it-management/article/mobile-tech-transforms-the-australian-retail-experience-913187019/
Digital has completely upended the marketing and advertising world, fundamentally changing the industry as we know it. Now it’s less about campaign-building and more about the convergence of marketing and technology to guide digital transformation.
https://www.forbes.com/sites/forbesagencycouncil/2018/07/25/true-digital-transformation-requires-a-new-breed-of-agency/#30eb93ad4ff0/
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