How Digital Transformation is the Vehicle for Better Customer Experience

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  1. In todays digital age, digital transformation and customer experiences are often buzzwords that people confuse. Digital transformation is how digital technologies work through mobile devices and use data analytics to broaden customer relationships. This differs from customer experiences where marketers and businesses work to enhance how customers and potential customers perceive a business. But why is digital transformation necessary for better CXs?
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.