Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer experience transformation a priority.
For those who have made CX a priority, the customer and business imperative of enabling and consistently delivering "digital-first but not digital-only" multichannel experiences means that to effectively transform the customer experience, it’s important to also focus on digital transformation.
http://forbes.com/sites/forbescoachescouncil/2020/01/07/14-ways-to-enable-digital-customer-experience-transformation/#1c0a97bd72e7/
Known as one of the top cement producers in the world, CEMEX SAB de CV creates building materials and services for customers across four continents. But even giants like CEMEX (headquartered in Monterrey, Mexico) recognize that in a digital world, they need to provide a modern, personalized experience to customers.
http://forbes.com/sites/sap/2020/01/09/customer-experience-matters-to-building-materials-companies-too/#94588af2094d/
In today’s digital age, digital transformation and customer experiences are often buzzwords that people confuse.
Digital transformation is how digital technologies work through mobile devices and use data analytics to broaden customer relationships. This differs from customer experiences where marketers and businesses work to enhance how customers and potential customers perceive a business. But why is digital transformation necessary for better CXs?
http://finsmes.com/2020/01/how-digital-transformation-is-the-vehicle-for-better-customer-experience.html/
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