tjeerdtraats: customer-engagement*

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  1. Back in April, I talked to Anthony Abbatiello, principal at Deloitte Consulting LLP, about Deloitte’s 2018 Global Human Capital Trends Report, some of the workplace trends that have emerged from their research and what they mean for leaders and entrepreneurs looking to build a business intent on delivering a great customer and employee experience.
    https://www.forbes.com/sites/adrianswinscoe/2018/05/30/how-the-emerging-workforce-ecosystem-will-impact-customer-experience/#315e73a4116d/
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  2. VANCOUVER, British Columbia, June 04, 2018 (GLOBE NEWSWIRE) -- A panel of ecommerce experts will discuss how retailers can increase revenue and brand loyalty by putting customer experience at the center of their holiday strategy with a live webcast hosted by Mobify and Qubit. "Customer Experience Panel: How to Maximize Your 2018 Black Friday Revenue" will be held Thurs., June 14, 2018, at 11:30am ET/4:30pm BST. Attendees can register here and submit questions live or in advance.
    https://globenewswire.com/news-release/2018/06/04/1516055/0/en/Webcast-Mobify-and-Qubit-Customer-Experience-Panel-to-Reveal-How-Retailers-Can-Maximize-2018-Black-Friday-Revenue.html/
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  3. Kris McKenzie Senior Vice President and General Manager for EMEA at Calabrio explains to Information Age how having access to data and effectively utilising it to drive strategic business initiatives and deliver a stellar customer experience are two different things.
    http://www.information-age.com/data-business-initiatives-customer-experience-123472182/
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  4. There is a quote by F. Scott Fitzgerald that often comes to mind when I talk to clients about transforming their customer experiences, “The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.”
    http://www.bandt.com.au/opinion/introducing-empathy-new-benchmark-customer-experience/
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  5. Among the improvements that Bombardier has brought to its aftermarket support is recently adding a second mobile response team (MRT) jet, a Challenger 300, based in Frankfurt, Germany.
    https://www.ainonline.com/aviation-news/business-aviation/2018-05-29/bombardier-ramps-customer-experience/
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  6. We now live in an outcome-based economy. Customers want solutions, and if you don’t provide a solution and provide it well and fast enough with flexibility in price and offering, they can easily opt for one of your many competitors. To this flexible mindset add tons of data and an endless array of influences, and you’ve got a customer journey that is much more volatile than in years past.
    http://customerthink.com/are-your-customers-engaged-how-to-tell-and-what-to-do-about-it/
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  7. ah, the wonders of having been there, done that, and having the t-shirt…. i actually have tons of t-shirts.

    i have not only done many things early, that’s what comes with being an analyst for 20 years – the wonderful challenge of working with early adopters guiding them to achieve the visions we concoct, but i have also taken the time to write down summaries of what it means to do what we just did. i find the value of my job to be to broaden the market, to make a bigger pie. bigger pies feed more people, and to make bigger pies you need a good recipe.
    http://www.customerexperienceupdate.com/?open-article-id=8245200&article-title=experience--engagement--same-difference--right-&blog-domain=estebankolsky.com&blog-title=esteban-kolsky/
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  8. At a recent tech conference in Silicon Valley, an overheard remark from a participant captured the uncertainty around the concept of customer success: “Not sure I know many companies trying to achieve ‘customer failure’!”

    It should come as no surprise that there is confusion over what is meant by “customer success” and how exactly to apply this new approach to your day-to-day business. Like other paradigm shifts, it will take time for customer success to become mainstream. Let’s take a brief look at these paradigm shifts.
    http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Customer-Experience-Customer-Success-Takes-Engagement-to-the-Next-Level-125078.aspx/
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  9. The service-profit chain is a widely adopted business theory that states that companies should take care of their employees first, because doing so will result in employees delivering a better customer experience, creating loyal customers who generate greater profits.
    https://www.cmswire.com/customer-experience/how-good-employee-practices-feed-into-great-customer-experiences/
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  10. In the much-cited book Thinking, Fast and Slow by Daniel Kahneman he talks about how the brain works to create two selves, the experiencing self and the remembering self. The experience self is one that lives in the present whilst the remembering self is “the one that keeps score, that maintains the story of our life”. Based on our memory of an experience and our life it is a different entity to the experiencing self.
    https://www.mycustomer.com/community/blogs/tim-wade/the-cx-benefits-of-understanding-the-two-selves-0/
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