The CX benefits of understanding the two selves

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  1. In the much-cited book Thinking, Fast and Slow by Daniel Kahneman he talks about how the brain works to create two selves, the experiencing self and the remembering self. The experience self is one that lives in the present whilst the remembering self is the one that keeps score, that maintains the story of our life. Based on our memory of an experience and our life it is a different entity to the experiencing self.
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